Remember when you had to sit by the radio, waiting patiently to hear your favorite song? We only heard what they wanted us to hear. The songs that I liked were never on regular rotation. If you had a boom box that had both a radio and cassette player, you could wait until your favorite song came on and then hit record. Then you would have half a commercial and your favorite song that you could listen to any time that you wanted to hear it. Social media is sort of like radio. The robots are the DJs. They keep pushing the songs. It’s mostly the hits but maybe if you are lucky you will catch your favorite song. Potential future posts related to this topic: Payola (Dick Clark = Facebook ads) I Like Reruns Lazy Artist (Nothing New Under the Sun)